Holographic technologies have come a long way, from the dreamed up holograms in 70s sci-fi movies to a hologram of Tupac on stage at Coachella (which wasn’t technically a hologram, but let’s stay on topic here).
Business implications have been limited by the imagination thus far, but technology is advancing at a rapid clip, and could be tangible in coming years.
Last month, Apple filed for a patent for a holographic touch-screen display, which is the first real step toward use of the technology by the masses.
Gorgeous concept video of the iPhone holographic display
While Apple awaits approval on their patent, we look back to a video created two years ago by Mike Ko (known for his work with Nike, Toyota, and Google), wherein he created a concept of an iPhone equipped with a holographic screen, well before its time.
In the following video, there are novel cars driving through a tiny city, all in 3D, which Ko calls a “diorama” which he created to get your creative juices flowing as to what it might be like to interact with an iPhone or other device when it is not a 2D experience.
What this means to the real estate industry
Imagine an iPhone in your hand that lets you visualize content in a 3D way, but more importantly, interact with that content. Right now, you can swipe up and down, sideways and so forth, but imagine interacting with a hologram, giving you even further controls over what you’re doing with an app.
Show a client what a neighborhood looks like, or open your calendar and literally grab time blocks or appointments and move them to where you want them, taking the marketing world and app world to a whole new level.
All industries stand to benefit from this type of technology, particularly healthcare and real estate, and we can’t wait to see how Apple’s patent changes the course of technology.
Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.
